Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

The biggest bra shopping problems and how to fix them If there were a Tinder for finding the perfect bra, we’d sign up immediately, because the struggle is real. According to a new survey from ...

Let's call it like it is: the perfect-fitting bra is sort of the unicorn of the shopping world. Unfortunately, it's probably also one of the most important things you shop for. After all, there's a ...

Digging into your back, squeezing around your chest, and poor support: These are all signs of an ill-fitting bra. A loose bra can lack support, but a bra that’s too tight can wear out fast, limit your ...

In a survey of women at the 2012 London Marathon, three-quarters said they have issues with how their sports bra fit. The results, which will be published in the Journal of Sports Sciences, come from ...

Continuing a record of tech-based innovations in the intimates category, Soma introduced its Bodify bra, which features patent-pending Flexicup Pad Technology made of materials that self-adjust to fit ...