Bra, lingerie, undergarment bandeau, rack pack, over-the-shoulder boulder holder—no matter what you call the sartorial support system you likely don daily to lift and separate your lovely lady lumps, ...

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UunaFit creates personalised, 3D knitted bras. Varsha Anjali speaks to lingerie designers and researchers in New Zealand to find the answers. For those of us who wear them, bras are something we strap ...

A B2B platform that enables apparel brands to match their customers with the best-fitting products, Fit:Match today said that it has partnered with Rihanna’s Savage X Fenty to launch its ...

It's no secret that finding a comfortably fitting bra can be difficult, often requiring multiple failed attempts. That's where the Braave system comes in, as it uses 3D printing and scanning ...

The Wacoal Red Carpet Strapless Underwire Bra is the overall winner in my recent tested review of the best strapless bras. Here, I explain the standout features of this bra and why it earned top marks ...

As most runners know, the benefits and comfort of a well-fitting sports bra are as extreme as the discomfort of a poor-fitting one. The right sports bra provides support, structure, and you can almost ...

The former Victoria's Secret model wore a 30A bra cup at the show, but is now a "healthy" 34B cup size Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Model Bridget Malcolm pulled out ...