In today’s hyper-connected world, marketers must work tirelessly to avoid or manage associations with current events or risk potentially alienating their customers. Facebook’s announcement last month ...

Building a solid brand association with others in the SaaS industry has become necessary, not just a trend. As I always say, people can only succeed if they help each other, and it is the same for ...

In a recent article, we showed that measuring a brand’s customer surplus value, or the dollar value customers feel a brand delivers, helps predict which customers will remain loyal and which are ...