Dfinitiv today introduced SmartCXP AI™, a platform for loyalty programs to build and manage branded experiences in AI assistants, ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

Loyalty programs are shifting away from being stand-alone to integrating seamlessly within marketing. Here’s how to get your program ready for the future.