The art of data strategy isn’t about dashboards or pipelines; it’s about mobilizing intelligence to create lasting value.

Any online activity leaves at least some traces of data or information, collectively known as digital footprints. Businesses often analyze and use this data to learn about users’ online activities and ...

Having a good strategy is not enough to succeed in today’s competitive environment. More than 50% of start-ups fail within five years and more than half of the companies on the S&P 500 in 2000 no ...

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