Connnor Flannery (‘25), more commonly known as @connorpugs for his viral short-form videos on Instagram, started building an ...

Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations like the internet have become part of the fabric of society, determined women have ...

More and more Connecticut businesses are using TikTok. According to the social media company, roughly 56,000 local businesses ...

Since its conception, social media has skyrocketed to one of the main ways we communicate. For businesses, social media has become an unmatched tool for connecting with clients and building brand ...

Social media has become an integral part of our lives. From a place for connecting with friends and family, it has become increasingly important for business, offering a variety of benefits to those ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Tension: Businesses want to understand their audience—but they rely on surveys and analytics dashboards that miss the emotional truth. Noise: “Social listening” is treated as a tool for trend-jumping ...

Geno Church, the word-of-mouth inspiration officer at public relations and branding company Brains on Fire, says there are plenty of tools for companies to reach out to people through social networks.

Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, ...

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Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...