Add Yahoo as a preferred source to see more of our stories on Google. An advertisement for a skincare product from a company called Primally Pure is going viral for hocking beef tallow sun cream.

A photo of a billboard for a beef-tallow sunscreen by a brand called Primally Pure has people doing a double-take. Along with a photo of the product, the ad reads, “Poison-free SPF with tallow. Next ...

Beef tallow is the fat around a cow’s organs that’s been rendered (melted) and strained to remove any leftover meat or tissue and cooled to room temperature. Once it’s cooled, beef tallow is whitish ...

My skin has been through it. Acne that laughed in the face of prescriptions. Perioral dermatitis that made me look like I had ...

Beef tallow, the rendered fat from beef, is currently gaining popularity as a skin care product. Social media users commend its moisturizing properties and ability to strengthen the skin barrier.