A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

A new era of customer relationship management is emerging, with a focus on innovative design and strategic platform goals. Businesses rethinking their use of these platforms can improve profit margins ...

I see it play out all the time in my line of work, where winning new business comes down to the little things—leveraging the ...

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FedEx Corp. is launching a multimillion-dollar customer relationship management (CRM) initiative in an effort to cut costs and use its existing customer data to cross-sell and upsell services to ...

Rocket CRM has released a set of enhancements to its marketing automation system within its customer relationship management ...

CRM software used within the nonprofit sector is designed to help organizations manage and grow their relationships with benefactors, organize outreach, and monitor activities. A CRM tool can improve ...