This year, TWIX®, proudly part of Mars, is making sure fans don't have to choose between extending "Halloweekend" ...
Twix, part of Mars Inc., is debuting Hallowmas, a celebration combining spooky and festive traditions with limited-edition ...
Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...
Now introducing, Twix Hallowmas. The new limited-edition variety pack features a spooky Halloween-exclusive and debuts an ...
Now, a candy rival is challenging Hershey's sweet creations by unveiling a new addition to its lineup. This marks a ...
It’s our Super Bowl of seasons,” says Tim LeBel, the company’s president of sales and self-proclaimed Chief Halloween Officer ...
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