For devotees, Monday sees the 50th anniversary of an event in Copenhagen that transformed toys and revolutionized childhood itself. It was at 1:58 p.m. on January 28, 1958, that then-Lego head ...
Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...
Is Lego an acronym? The very cutesy truth about how the beloved toy got its name — and what it means
People are finally putting the pieces together. Turns out, the beloved building brick brand Lego takes its name from a charming, simple phrase that’s often used in the toy’s home country of Denmark.
A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...
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Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come
Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...
Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...
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