The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

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Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...