Cognitive mapping techniques have emerged as a versatile tool in both real estate and small‐medium enterprise (SME) contexts, offering a structured approach to untangling complex decision-making ...

Researchers found that mental representations known as cognitive maps, located in the hippocampus and entorhinal cortex, are activated when the brain performs mental simulations of a navigational ...

The following is a guest post from Lori Goldberg, CEO of digital marketing agency Silverlight Digital. There are moments every day that we reach for our phones to see what's going on. We find these ...

Researchers have systematically detailed, step by step, how cognitive maps form in the brain's hippocampus -- a region responsible for learning and memory. Our brains build maps of the environment ...

North/South isn’t the biggest divide in how we think of the United States, according to a new stereotyping study. That would be East/West; and after that, religious/atheist and conservative/liberal.