WARRENTON, Va. — Bill Backer, the man who wrote the jingle for Coca-Cola's 1971 "Hilltop" ad, has died. "I'd Like To Teach the World to Sing (in Perfect Harmony)" was the song featured in the ad, ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola has a new exhibit opening on April 11 named Coke Stories, which takes ...

Global has announced Coca-Cola has replaced Blackberry as the headline partner of Capital FM’s Jingle Bell Ball, the O2 Arena event which 30,000 people flocked to last year. “When you think of ...

The Coca-Cola Co. has chosen IBM to build a digital asset management system to store images of thousands of Coca-Cola advertisements from the past century in a searchable electronic archive that can ...