How the Cola Wars eventually ran out of fizz

After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...
The Hollywood Reporter

Judd Apatow to Direct Coke-Pepsi Rivalry Movie ‘Cola Wars’ From Steven Spielberg and Sony

The film will pore over Pepsi's attempt to challenge Coke's longtime dominance in the soda market. By Ryan Gajewski Senior Entertainment Reporter Apatow is set to helm the film that is still in its ...
Tasting Table on MSN

Pepsi Reignites The 'Cola Wars' Against Coke, 50 Years Later

The saying "history repeats itself" has never rung truer for the soda industry than right now. Pepsi has decided to fully ...
TheWrap

Sony Acquires Script for Film About the 1980s Pepsi-Coke Rivalry for Nearly $1 Million

Sony has purchased the film “Cola Wars,” focused on the intense rivalry between competing soda companies Pepsi and Coca-Cola, TheWrap has learned. The exact amount of the deal was not disclosed, but ...
WRAL

Pepsi vs. Coke -- the new cola wars are here

Get ready for a new round of cola wars! Or shall we say tea, water and organic beverage wars? Pepsi reported its latest results Thursday. And even though it acknowledged "challenges" in its US soda ...