Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Nearly three out of every four cars sold globally last year were either white, black, or gray. Beyond the data, it’s a story that’s more than personal taste. White, black, gray, and silver dominate ...