An expert witness for plaintiff Viamedia Inc. can testify that Comcast's alleged anticompetitive conduct caused Viamedia to sustain more than $300 million in damages before trebling, U.S. District ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

Add Yahoo as a preferred source to see more of our stories on Google. NBC late-night host Seth Meyers, Saturday Night Live cast member Mikey Day and baseball great Cal Ripken Jr. all joined Comcast ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...