While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...

Businesses use past, present and (potentially) future consumer behavior to develop product, pricing, distribution and messaging strategies – all four elements of the "Four Ps" of the marketing mix: ...

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

In the ever-evolving landscape of the market, understanding the tango between consumer behaviour and product behaviour has never been more crucial. As we sail through 2024, where trends are as ...

We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.