Additionally, consumers view food-at-home inflation as 24.3%, approximately double the inflation rate reported by the U.S. Bureau of Labor Statistics. The distorted consumer viewpoint highlights a ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

For too long, brand tracking has been defined only by the ‘what’ – metrics showing when perceptions shift. YouGov ...

As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consumer perceptions of print, paper, and paper-based ...

Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the ...

Economic uncertainty driven by inflation and other factors is altering consumers’ perception of value, according to new research from Deloitte. As inflation remains ever present and global tariffs ...

Consumer confidence in the U.S. took a bigger-than-expected hit in February as worries over rising inflation weigh on sentiment, posing fresh challenges for the Federal Reserve’s interest rate outlook ...

In the pre-pandemic period, measures of consumer labor market perceptions correlated well with the aggregate unemployment rate. However, for more than a year during the pandemic, consumers perceived ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

Edible insects have many benefits. They are a good source of alternative protein, a rival to plant-based meat; they are often considered more sustainable than conventional meat; some insects are even ...