Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...
As search algorithms and customer needs evolve at a rapid pace, brands struggle to keep their SEO and content marketing strategies relevant. The brands achieving success today are the ones that are ...
Creating, Personalizing, and Monetizing Content at Scale in a Modern B2B Marketing Model If data is the oxygen that runs the modern commercial engine, content represents the gasoline required for ...
A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...
eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...
Key Takeaways Defining the target audience, establishing a consistent content strategy and adapting to trends are vital to content marketing success. Quality content and SEO best practices ...
In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced its participation at the Content ...
In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...
High-growth accounting firms spend 2.1% of revenue on marketing—double what slower-growing firms invest—but small firms can compete with strategic approaches that don’t require massive budgets. Four ...
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Why brand ambassadors could be your best marketing strategy
Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...
Business.com on MSN
How to develop a solid e-commerce marketing strategy
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...
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