NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

By Horeb Anthony AUSTIN, TX, UNITED STATES, January 13, 2026 /EINPresswire.com/ -- Artificial intelligence has become a ...

“[CC signals] will allow dataset holders to detail how their content can or cannot be reused by machines, as in the case of training AI models.” — ...

Multiple factors such as buy-side practices, the CTV industry structure and shortcomings in ad tech contribute to CTV’s ad frequency problem. Yet there are several ways to overcome these limitations.