A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

It feels like I get asked between 1.5 and 3,000,000 questions about customer service every month. I certainly don’t mind; it’s my favorite subject, bar none. Sometimes these questions come up in my ...

Artificial intelligence (AI) chatbots have been a hot topic of conversation for months now and are only continuing to grow, both in popularity and capabilities. These bots can do more than just answer ...

In any given company, customer-facing team members are among the most important and impactful. Even those employees in entry-level or administrative positions are representing your organization to its ...