Surveys are a major part of a voice of the customer (VoC) program. Here are some considerations — and questions — you should consider. Companies that don’t measure the impact of Voice of the Customer ...

Everybody knows that people fear public speaking even more than they fear dying. Right? Well, like many such “facts,” this idea is actually the result of a flawed survey question. In 1973, a poll ...

The polite but insistent phone calls started coming for Brian Wille not long after he purchased his Odyssey minivan at Darrell Waltrip Honda in Franklin, Tenn. Was he satisfied with his purchase? Was ...

Millions of businesses rely on customer surveys to learn more about their customer base, their products, and their options for the future. Aspiring entrepreneurs use them for initial market research ...

Feedback is fundamental for improving a brand’s customer experience (CX), and feedback from loyal customers is even more critical. As brands realize the importance of the voice of the customer (VoC), ...

Customers today have endless choices about where, when, and how to shop or buy. It stands to reason that you'd want to keep your hard-won customers satisfied and coming back to purchase from you.

Business owners, leaders, sales professionals and marketing teams — survey your customers! Over the last three years, I've met hundreds of business owners, and often I find they're so busy with day-to ...

Do the following statements describe your company's approach to gathering customer data? We ask customers to comment only on what they have experienced firsthand because we need reliable data, not ...

Customer experience management software firm Sprinklr Inc. today announced a new generative artificial intelligence-driven “copilot” that can be used by multiple organizational functions. The company ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. A text survey, also known as a Short Message Service ...

Electrify America wants to know your opinion of how they are doing. They've actually told us this in the past, but now they've added a link to a customer satisfaction survey in the email receipt the ...

The boxes are put away, the photos are hung, your claim is completed and you're settling into your new home. It feels good to have the latest permanent change of station, or PCS, move completed, doesn ...