Surveys are a major part of a voice of the customer (VoC) program. Here are some considerations — and questions — you should consider. Companies that don’t measure the impact of Voice of the Customer ...

Everybody knows that people fear public speaking even more than they fear dying. Right? Well, like many such “facts,” this idea is actually the result of a flawed survey question. In 1973, a poll ...

The polite but insistent phone calls started coming for Brian Wille not long after he purchased his Odyssey minivan at Darrell Waltrip Honda in Franklin, Tenn. Was he satisfied with his purchase? Was ...

Feedback is fundamental for improving a brand’s customer experience (CX), and feedback from loyal customers is even more critical. As brands realize the importance of the voice of the customer (VoC), ...

All I can really say about the appointment at my kid's allergist is that it occurred. We waited weeks to get in, got some tests, received a diagnosis and a treatment plan, had a weird insurance thing ...

Consumer feedback is essential to growing a business and keeping customers happy. By analyzing the answers to well-thought-out questions, business owners can get valuable insights into new ways to ...

Business owners, leaders, sales professionals and marketing teams — survey your customers! Over the last three years, I've met hundreds of business owners, and often I find they're so busy with day-to ...

Do the following statements describe your company's approach to gathering customer data? We ask customers to comment only on what they have experienced firsthand because we need reliable data, not ...

Customer experience management software firm Sprinklr Inc. today announced a new generative artificial intelligence-driven “copilot” that can be used by multiple organizational functions. The company ...

Electrify America wants to know your opinion of how they are doing. They've actually told us this in the past, but now they've added a link to a customer satisfaction survey in the email receipt the ...

Service advisers often struggle with balancing the unpredictable nature of automotive serviceand maintaining a satisfactory customer survey score, said Chris Craig, fixed operations content owner on ...