Hottest Holiday Toy and Most Realistic Elmo Toy Ever Debuts at Toys“R”Us Times Square NEW YORK--(BUSINESS WIRE)--Fisher-Price® officially kicked off the holiday shopping season today with the ...

There are a few news stories you can pretty much guarantee to see during the holiday season these days. Ones about air travel anguish, fried turkey fiascos and desperate parents battling tooth, nail ...

Toys"R"Us is betting that 15 toys ranging from a flying, inflatable remote-control fish to tiny collectible monsters will lure shoppers this holiday season. The holiday season can account for about 40 ...

Inside Mattel’s sprawling test lab here, scores of technicians are doing their worst: setting Chicken Dance Elmo dolls on fire, wrecking Hot Wheels cars and yanking at the limbs of Dora the Explorer.

One month since T.M.X. Elmo first laughed, slapped his knee and keeled over onto U.S. shoppers' stage, consumers' efforts to secure one of the now-scarce furry red dolls has become increasingly ...

Which Elmo toy is best? Elmo from “Sesame Street” has been well-known by kids in hundreds of countries for many years. Perhaps reaching peak popularity as a toy during the 1996 Christmas season, Elmo ...

NEW YORK – Eyes still glazed over from those assault-on-the-senses trips to the toy store during the holidays? Better splash some cold water on your face, because the industry is already back with its ...