When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...

Demand Gen campaigns will have additional placement options starting in March 2025. Demand Gen campaigns will offer vertical video formats to be eligible for YouTube Shorts, coming late February 2025.

Today’s consumers get pulled in a thousand different directions online: And that’s all before lunch. Once, the path between intent and conversion was nearly a straight line. Now, in our new attention ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and ...

Demand generation will need to become more strategic in the next two to five years as buyers demand a more personalised customer journey. Demand generation will be perceived as more strategic A few ...