One of the most useful shifts in my own thinking has been letting go of the idea that organizational design is something you ...

Sometimes I think the history of graphic design is a history of finding new terms to define graphic design. In the 100 years or so since the term was first coined, designers have been looking for an ...

Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

The 1996 horror movie Scream has long been famous for its twist: As the protagonist prepares diligently to defend against threats from the outside, it turns out the killer is already inside the house.

At Gresham Smith, our tagline “genuine ingenuity” reflects our commitment to thoughtful design and the people behind it. Genuine speaks to our dedication to empowering employees, fostering ...

Airports are like mini cities, buzzing with travelers, airport and airline staff, TSA agents and vendors. With so much activity occurring within airports, how can design cut through the complexity to ...