Tom Brady and Gabrielle Union toast the return of Dos Equis' most interesting man on Miami sailgate (exclusive)

Dos Equis hosted their Sailgate ahead of the College Football National Championship between Indiana University and the ...

Dos Equis brings back ‘Most Interesting Man’ as it tries to revive slumping beer sales

After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...

Dos Equis revives ‘most interesting man in the world’ commercial as beer sales decline

Dos Equis is reviving its super popular ad campaign featuring its fictional character “the most interesting man in the world.

After a Decade, Dos Equis’ Original Most Interesting Man in the World Returns

Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing the return of ...

Exclusive: The Most Interesting Man in the World Jumped When Dos Equis Asked Him Back

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole ...
American Craft Beer

“Most Interesting Man” Beer Ad Returns As Dos Equis Sales Drop

For Heineken USA, Dos Equis’ parent company, the return is a calculated bet on brand storytelling in a fragmented market. In ...

Dos Equis brings back the most interesting man—and bets nostalgia still sells beer

Dos Equis is reviving its most iconic campaign, bringing back Jonathan Goldsmith and a familiar catchphrase. The Most ...

DOS EQUIS(R) BRINGS BACK THE MOST INTERESTING MAN IN THE WORLD(R)

Dos Equis (R) is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer.
Food Dive

Why Dos Equis revived the Most Interesting Man amid category headwinds

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...

Dos Equis brings back 'Most Interesting Man' commercial after a decade

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would ...
MediaPost

'The Most Interesting Man In The World' Returns For Dos Equis

And along with the campaign's return is its star actor Jonathan Goldsmith encouraging a new generation of drinkers to "Stay Thirsty, My Friends." ...

Dos Equis Brings Back the Most Interesting Man in the World

Jonathan Goldsmith, now 87, returns to a beer business that has changed plenty since his last appearance for Dos Equis.