Duracell batteries are everywhere—TV remotes, game controllers, flashlights, and just about any gadget that needs a reliable power source. And that's no accident. With a reputation built on longevity ...

Duracell’s annual holiday ad campaign, debuting today under the tagline “Built Different,” is the first to focus on “Power Boost,” the battery brand’s three-year-old ingredient formula containing a ...

Battery giant Duracell has simplified its packaging with sustainable materials in a move that benefits retailers, consumers, and the environment. According to ThePackHub, the fully paper-based blister ...