The nonprofit is currently focused on the implementation of a Destination Master Plan, identifying several projects that aim to attract visitors and boost the economy by 2044.

The 2025 NC State Fair runs from Thursday, October 16 to Sunday, October 26. You can purchase tickets now online.

Discover Durham released new tourism numbers Tuesday and though things are looking up, the figures are still lagging behind statewide averages. Visitor spending was up more than 40 percent year over ...