One of the many benefits of using the Golf Laboratories swing robot to analyze the latest equipment is its ability to sift through the marketing speak and unearth some contrarian takes. The latest ...

If you missed the release of Paradym Ai Smoke Triple Diamond Max last season, don’t worry, you weren’t the only one. Initially seeded on tour to pros looking for a slight uptick in spin and off-center ...

Marketing would have you believe every new release is destined to top the leaderboard. However, as the data shows, that’s ...

Price: $649.99 with Mitsubishi Tensei 1K Black shaft and Golf Pride Tour Velvet 360 grip. Specs: Thermoforged carbon crown with carbon fiber sole, titanium face and frame, adjustable back weight and ...

The Callaway Elyte driver line has something for everyone. Need proof? Previously reserved for Tour-access only, Callaway gave us a taste of the Triple Diamond Max with the limited release in the ...

With the Masters just around the corner and a premium on driving a necessity at Augusta National, Callaway is releasing three new weapons for players to use off the tee. The new Callaway Elyte Mini ...

As more and more golfers are working with custom fitters to find the club that best fits their swing and game, equipment manufacturers are making a wider selection of drivers so they can offer clubs ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Full-sized drivers can be amazing off the tee – provided you can control where the ...

While it's fun to watch pro golfers stripe their drives miles down the fairway, most of us aren't pro golfers. And because of ...

CARLSBAD, Calif., Jan. 2, 2025 /PRNewswire/ -- Today Callaway Golf (MODG), one of the industry's leaders in equipment design, performance, and innovation, announced their new Elyte family of golf ...