Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

Advertising costs money. Before spending your hard-earned dollars on advertising time, you can test ads on focus groups. These small gatherings of 10 to 15 people can give feedback that may cause you ...

The first Annual Report of SWEO is published! The 2024 Annual Report provides an update on the work and achievements of the office and highlights lessons learned from system-wide evaluation activities ...