For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for ...

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate. Facebook advertising is one of the best tools ...

Matthew Zucca, a tech enthusiast and former consultant from Canada, joined Android Police in 2023. Leveraging his technical knowledge and previous consulting experience, Matthew got his first two ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...