Facebook is launching a new brand safety certification within its Facebook Marketing Partners program to help advertisers on the platform review content options and have control over where their ads ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

The social marketing landscape shrank just a bit more today, this time with a deal centered on Facebook. Syncapse, a company that helps other firms manage their brands on the giant social network, ...

Transparency and authenticity have been a major focus for Facebook recently, as the company strives to improve trust with advertisers and users following the Cambridge Analytica scandal and increased ...

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social ...