Re-evaluating SEO to strengthen website or app page content can be a smart play during the current marketing reset. Remember playing an old video game and getting excited when you gained an extra life ...

It looks like Google is testing embedding links in featured snippets again. It is hard to find examples of this but Brodie Clark and a few others spotted some examples. We first reported on this last ...

Last November, I reported that Google was testing showing links in a featured snippet that links not to the featured snippet site but to a third-party web site. Well, Google has continued that test ...

Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google ...

New research into Google SERPs reveals the top ways of optimizing pages in order to maximize the potential of earning featured snippets. SEMrush and Brado analyzed 1 million random SERPs with featured ...

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets. Featured snippets are probably the first ...

How much did Google's featured snippet update actually impact clicks and click-through rate? Here are some surprising (and unsurprising) conclusions. On January 22, Google announced it was no longer ...

For the past couple of years Google has tested highlighting content on a web page based on clicking on a featured snippet from the Google search results. This was being tested both on desktop and ...

To begin to understand the value of schema markup in SEO, imagine all the world’s information loosely sorted and heaped onto a desktop. Although Google has become the internet’s most efficient ...