The most important metric that you need to measure, improve and focus for your online business and website is conversion. A conversion is a simple goal that you have created. It could be a simple ...

Running out of keyword ideas? Here are eight places where you can find fresh and novel keywords to improve your organic search rankings. I know the feeling. You dig deeper and deeper into your keyword ...

Keyword discovery is a huge component of pay-per-click (PPC) advertising. You need to find relevant keyword opportunities so you can create topical ad groups, text ads, and landing pages, and then bid ...

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like ...

SEO is the sum of many different parts. The end goal is always to get your website in the top search results so it can be visited by tons of people. In order to reach that result, one of the most ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

Lists of high-ranking keywords will only get you so far. You need to get to know your readers first. Here’s how. If you think keyword research is the only thing you need to do to drive organic traffic ...

Sometimes I’m browsing a site like Cult of Mac on my iPhone and I’m looking for something specific, like a story about encryption, for example. Instead of swiping down the page and hoping I see the ...

In today’s competitive job market, crafting a standout resume is essential for securing interviews and landing your dream job. One of the most effective strategies to achieve this is by identifying ...

In previous versions of iOS, to find a keyword on a page you needed to tap the URL bar in Safari and type in your search. In iOS 9, it’s a little easier with a button tucked away in the share menu.