One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...

There's a lot to like about buying clothes online. But it's a drag when you open a box and find that the clothes you ordered don't fit. Maybe that's why only 25 percent of shoppers prefer to buy ...

Getting fit for new clubs is generally a fun and educational experience for golfers of all skill levels, especially when it’s for a new driver. Not only do you get the opportunity to find out exactly ...

Any good club fitting should begin with conversation. Before a single club is pulled from the rack or a ball is struck, the fitter needs context. How has your golf been lately? How does your current ...

True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers for nearly 20 years. Now, the company is venturing into the ...