Artificial intelligence will coach Ford Motor Co. dealership employees on a new streaming service-like platform for training on product, competitors, service repairs, sales and more. After a year of ...

Love or hate them, automobile dealerships aren't going anywhere in the US. The strict dealership laws and the powerful dealer lobby behind them all but guarantee that the established brands won't be ...

Ford is expanding its technician training initiatives to address a growing shortage of skilled automotive service professionals. Through structured programs like ASSET, FACT, and a new NADA-backed ...

New vehicles are increasingly complex, which means that preparing dealer employees to sell them is more difficult than ever. Ford is now turning to artificial intelligence to train salespeople around ...