Alexa, Amazon
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Alexa Plus is aiming higher with a new superhero Super Bowl spot and a US-wide launch, including a free version for any app user.
Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.
Amazon’s next-generation AI assistant is now available to everyone in the US for $20 per month, or for free if you’re a Prime member. Amazon has also introduced a try-before-you-buy free tier for non-Prime members, but it’s limited to text-based chat.
SEATTLE, Washington — Amazon is widening access to its next-generation artificial intelligence assistant, rolling out the upgraded Alexa+ service nationwide and making it free for Prime subscribers while offering paid and limited free options for everyone else.