S&P Global Market Intelligence research finds 73% of Gen Zers get better TV/movie recommendations from social media vs.
So you want to go viral. That makes sense! For better or for worse, contemporary artists and creators are getting noticed and booking work thanks to grabbing a slice of that ever-swirling attention ...
There is a shift happening in entertainment, with a majority of Gen Z Americans saying YouTube and TikTok influencers are more popular than movie and TV stars, according to a new survey from Deloitte.