Both the Sandy Liang film and the Katseye × Kelis "Milkshake" drop prove that Gap's current magic isn't about exclusive ...

This week, Gap released a new ad for its denim line featuring girl group Katseye dancing to Kelis's "Milkshake." The ad is undeniably fun to watch (and rewatch) and has gone viral online with an ...

Walmart introduced "WhoKnewVille," a reimagined version of Dr. Seuss's Whoville from How the Grinch Stole Christmas. The Whos ...

SOPHIA: The Gap campaign truly is something that us, as Katseye, truly align with. It’s all about the confidence and inclusivity and expression. And to see its impact, and to see our pure intentions ...

Kelis’ “Milkshake” brings all the boys to the yard, and recently, it’s been bringing people’s attention to Gap. In a time of controversial brand campaigns and tone-deaf advertising, the new ad sold ...

Advertising can be powerful. It can spark conversations, influence culture, or, occasionally, explode in a fiery PR disaster.

The latest ad from the Gap featuring girl group Katseye has been a viral hit. Gap has been doing ensemble dance videos, sometimes with celebs, for nearly 30 years. Like a cozy Gap tee, it was safe and ...

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The experiment was a remarkable success. In 2023, the Hybe Corporation and Geffen Records set out on a quest to create a massively popular global girl group. The following year, their process was ...