Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

LA-based Sharleen Ernster is a mother of two daughters, aged 14 and 16. Some years ago, Ernster says, she hadn’t heard of Brandy Melville. But today, her Gen Alpha daughter influences “probably 50%” ...

Forbes contributors publish independent expert analyses and insights. Sarah Boyd writes about fashion, beauty and influencers. Beauty brands are constantly evolving to market to the next generation of ...

Add Yahoo as a preferred source to see more of our stories on Google. You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones ...

Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Leaders at major brands like American Eagle, PepsiCo, and E.l.f. Beauty explain how they stay connected with Gen Z and Generation Alpha. Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and ...