Jordan Spieth made a huge tweak to his bag recently, and it's a great example of how prioritizing ball is the key to elite fitting.

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Before taking on Shinnecock Hills, a Skratch editor got a golf ball fitting. Wyndham Clark's U.S. Open win showed why finding ...

Welcome to GOLF’s newest series “Firsthand with a Fitter,” where we dive into some of the most common questions golfers have about club fitting, issues they struggle with on the course and how ...

The folks at MyGolfSpy say they’ve cracked the golf-fitting genome, figuring out a way to properly fit a player for a club without having them take a swing or even leave their couch. Golf equipment ...

Club Champion is one of the fastest-growing businesses in the golf industry, with plans to have 80 stores by the end of the year. As more retailers eschew brick and mortar stores to focus on ...

"Ball fitting" has become a bigger part of golf's vernacular, and in 2016, most players know that using the right ball for their swing can actually make a difference. For Bridgestone Golf, the concept ...

However, there's one thing we've heard people label a "gimmick" and we'd like to clear the air about that specific subject once and for all: Club fitting. We've seen our fair share of haters call out ...