Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Google is now advertising its own AI features inside Google Ads — a rare move that puts promotion directly into advertisers’ workflow. What’s happening. Users are seeing promotional messages for AI ...

Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...

Google has released a minor version update to the API, version 23.1. This update has changes to account management, campaigns ...

Google Ads seems to be slowly rolling out a new Google Ads experimental feature in the Google Ads Lab section named Brand Linking. Brand linking lets you "Link customers to brands," it reads. This was ...