If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Monitoring website traffic is crucial to knowing the interaction of your audience with the content, spotting the areas where ...

Please provide your email address to receive an email when new articles are posted on . In July 2023, Google switched to Google Analytics 4 for analyzing web traffic. Google Analytics 4 must be ...

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics, allowing ...

I’ve said for years, anyone can find and reduce fraud if they know where to look and what to look for. I’ve also served many publishers, large and small, over the years. Even if they don’t have ...

Every business needs a website. But once you have a website, how do you know if it’s successful? In order to gauge whether your website is serving your business, you need to have a grasp of your ...

BrightLocal has just released a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local businesses in the USA, Canada, Australia, and the UK” in an effort to ...

Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4. Google made a splash with its announcement of a sunsetting Universal ...

Corbin is a tech journalist and developer who worked at Android Police from 2016 until 2021. Check out his other work at corbin.io. A major update for the Analytics Android app was released last month ...