Google Ads' new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few ...

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...

Google Ads launches "Ads Decoded" podcast to provide insights on platform updates to advertisers. Demand Gen adds shoppable CTV, attributed brand searches, and travel feeds to help advertisers reach ...

The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen. This change was spotted by a number of ...

Discover the top B2B marketing trends for 2026. Our latest report unpacks key findings on AI, data challenges, and content ...