Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in ...

Google changed how it handles soft 404 detection and classifications, John Mueller, a Google Search Relations Advocate, confirmed this morning. The search company now looks at each page by device type ...

Maybe it stays soft-404 & gets crawled (not great, not terrible). Category redirect: URL doesn't get indexed. Potentially a short-term support for the category page, but still confusing to users. (If ...

Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website. An invalid URL should return a 404 error so it’s clear to Google ...