Developers drive the mobile ad experience. After all, without apps to unlock their potential, mobile devices wouldn’t do much of anything, and we’d all still be talking about mobile Web banner ads.

Recent efforts by Meta to grow Threads’ install base have been working. According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of ...

Meta Platforms Inc.'s META Threads app has hit the milestone of 100 million users in the first five days of its launch, making it the fastest-growing consumer application in history. Threads beat ...

After the app economy slowed for the first time ever in 2022, things picked up pace again over the past year. According to app intelligence provider data.ai’s annual “State of Mobile” report, out ...