We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Because Heuer manufactured the most accurate stopwatch (down to one one-hundredth of a second), it made sense to use its chronograph wristwatches for timekeeping in the Fifties, during F1's infancy.

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...

Because Heuer manufactured the most accurate stopwatch (down to one one-hundredth of a second), it made sense to use its chronograph wristwatches for timekeeping in the Fifties, during F1's infancy.

TAG Heuer unveiled two new special-edition timepieces ... black calfskin strap with red stitching and the 41mm Carrera wristwatch is meant to directly link to the Indy 500 race in its inspiration.

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

LONDON, Jan 6 (Reuters) - Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned ...

A few weeks ago, TAG Heuer had an accelerated start to the ... applying Swiss craftsmanship to a colourful wristwatch that captured the spirit of the sport. Now nearly forty years later, four ...