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BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and how the public can ...

Unlike virtual reality's made-up world, augmented reality adds graphics and sound to real-life places and scenes. WSJ's Katherine Boehret offers a peek into this tech trend.

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

AR will become the new interface between humans and machines. by Michael E. Porter and James E. Heppelmann How Does Augmented Reality Work? While the physical world is three-dimensional, most data is ...

In recent years, the term "augmented reality" (AR) has gained increasing prominence across various industries, from gaming and entertainment to retail and healthcare. However, one sector that is ...

Chances are your first introduction to augmented reality (AR) was in the 1986 movie Top Gun where our fighter pilot heroes fly planes with heads-up displays that let them monitor their planes and ...

Can traditional toy makers capitalize on the rise of smartphones and tablets? Wowwee Toys thinks it can. Next week, the company behind Paper Jamz and Lite Sprites is releasing its first toys in the ...

Instances of AR failure: (a) Over a period of few frames, virtual objects drift in the virtual world due to tracking failure. (b, c) Virtual objects (tables and chairs) shift globally due to ...