The influencer economy is now valued at $250 billion, according to Forbes. Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Authenticity and ...

There’s nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive ...

Influencer marketing has become a key method for promoting brands and building relationships. As the head of a digital marketing agency, I've seen firsthand that in the franchise sector, marketers are ...

If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big with large-scale influencers — I've got you covered. Pull up a chair, grab ...

If you’ve ever seen “RuPaul’s Drag Race,” you know that wigs are a drag queen’s best friend (and sometimes two wigs are better than one!). But hairpieces aren’t only donned by drag queens—they’re also ...

Samantha Harvey may have over 1.2 million followers across TikTok, Instagram, and YouTube, but her journey hasn't been all brand trips to Paris with Huda Beauty and London staycations with Nars.

Universities are liking and following the idea of content creation as a viable career choice. The move comes as the influencer marketing industry — now valued at more than $21 billion, according to ...

A food or culinary influencer is a type of social media influencer who shares food-related content such as recipes, restaurant reviews, cooking tips, food trends, dining experiences, or anything else ...

The retired tram conductor's newfound internet fame has since led to her becoming a brand influencer for a cosmetics company. And she says her top beauty tips for staying youthful include not smiling ...