A common way of testing landing pages is to do a split A/B test. The test setup typically goes like this: (a) Identify the keyword/adgroup sets for which the new landing page will be tested. (b ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right.

HubSpot’s landing pages have long been a preferred method for marketers to create effective pages that capture and convert leads. For developers, the responsive, grid-based CSS framework the ...

Looking for a landing page builder that can handle multiple deployments, A/B testing and personalization? Here are some of the best page builders available.

I’ve been a testing junkie all my life. Whether as the founder of the Single Grain digital marketing agency or as one of the co-founders of Content Marketer, I’ve always been obsessed with ...